📍 July 19, Lviv, Grand Hotel
Serhiy Trukhimovych will speak at the All-Ukrainian Forum “YOUTH IS IMPORTANT 2025” - a creative samurai, brand strategist and copywriter, advertising teacher at UCU, author of the video guide on advertising for beginners “Werbarium”, author of the podcast “A Little Movych”.
📌 Topic: Doing good deeds is profitable: Social responsibility for managing the reputation of a brand or company
This master class will be extremely relevant for those who create social projects and seek to understand how to work effectively with business.
After it, you will learn how to find a common language with companies, position your project and attract support through a systematic approach to social responsibility.
🔎 At the master class you will learn: • How social responsibility is converted into trust and profit • Differences between image and reputation and their interaction • Global and Ukrainian CSR cases that bring results • Practical advice on where and how to implement social responsibility in your projects • Why it is important to talk about your good deeds, not to be silent about them
👥 For whom? CEOs, business leaders, marketers, brand managers, press services, as well as activists and organizers of social initiatives who want to cooperate with business and build effective partnerships.
